The story behind Bad Bunny’s Zara suit for the 2026 Super Bowl

Bad Bunny delivered a historic performance at the 2026 Super Bowl halftime show in Santa Clara, California, taking full control of the stage with a memorable performance and an unexpectedly minimalist fashion choice.

Known for bold and experimental fashion, the Puerto Rican artist surprised audiences by wearing a cream-colored look designed by Zara instead of a high-fashion couture house. Styled by his longtime collaborators Storm Pablo and Marvin Douglas Linares, the outfit featured a collared shirt and tie, a sporty jersey-inspired top with the name “Ocasio” and the number 64, chino trousers, and sneakers.

Fans speculated that the number 64 referenced 1964, the birth year of his mother. Despite often wearing luxury designers — including Schiaparelli at the Grammys shortly before — his decision to wear a Spanish fashion retailer was intentional and connected to his cultural identity and language.

Later in the performance, he added a cream double-breasted blazer, matching gloves, and a luxury Audemars Piguet Royal Oak watch with a yellow-gold case and malachite dial. He completed the look with his own “BadBo 1.0” sneakers created in collaboration with Adidas.

The performance itself was historic: Bad Bunny became the first artist to perform an entirely Spanish-language Super Bowl halftime show. The set included songs like “Tití Me Preguntó,” appearances by guest performers, and a closing moment emphasizing unity, holding a football with a message reading “Together, we are America.”

The styling reflected his long-standing approach to fashion — personal, unconventional, and driven by authenticity rather than expectations.