“Toothpaste color” is the fresh, minty trend taking over Spring 2026

the newest color trend in fashion is what they call “toothpaste color” — a mix of mint green and icy blue tones that feel fresh, clean, and slightly glossy, like toothpaste.

It’s described as:

• Refreshing, cool, and playful

• A shift away from previous food-inspired colors like pistachio, butter yellow, or tomato red

• A tone that feels modern, feminine, and slightly surreal

Where it’s coming from

Designers and celebrities are already embracing it:

• Actress Sarah Pidgeon described her look as “like toothpaste… but super chic”

• Artists like Dua Lipa wore mint-toned outfits with matching accessories

• Brands like Chanel, Dior, and Simone Rocha used mint, jade, and icy blue across collections

How the trend is evolving

This isn’t just one shade — it’s a whole palette:

• Mint green

• Frosty light blue

• Jade and botanical greens

Together, they create a “cool organic” color movement for 2026

Why it works

• It’s universally flattering on different skin tones

• Feels fresh and clean without being boring

• Adds a light, airy contrast to heavier or neutral outfits

Designers say it brings playfulness and softness without being overly sweet

How to wear it

The article suggests:

• Use it as a pop of color (like shoes, bags, or lingerie straps)

• Pair it with neutrals (grey, brown, beige)

• Or go bold with a full monochrome mint look

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The vibe

This trend reflects a bigger shift:

• Moving away from the “clean girl” minimal aesthetic

• Back toward fantasy, storytelling, and expressive fashion